Back to full agenda Wed May 20 / 02:20 PM - 03:30 PM CEST

Deep Dives on What Matters Most

Three interactive discussion tracks — Product, Sales, and Marketing — will run simultaneously across three consecutive rounds 14:20–14:40, 14:45–15:05, and 15:10–15:30. Participants will rotate between round tables, joining focused deep dive discussions on selected pre defined topics and exploring how sales, product, and marketing combine to drive partner success across retail, e tail, and OEM.

Sales Round Table
Targeting new users’ acquisition through indirect channel:
Tailoring offerings for specific sales channels to drive retail and OEM sales and through addressing the needs of customer groups such as SOHOs and gamers, potentially others.
How to setup effective price promotions to drive acquisition through indirect channels with several layers of distribution network.

Product Round Table
Deep dive into ESET HOME vision & strategy: From license and device management to personalized family protection — exploring how ESET HOME evolves to better connect Consumer needs with Partner value.
2027 offering highlights: What’s coming in the 2027 portfolio, why it matters, and what it will take to stay ahead in the consumer cybersecurity race.
ESET SOHO – Bridging Consumer & Micro Business Needs: How ESET SOHO fills the gap between personal use and small business security, enabling simple, powerful protection for freelancers, home offices, and micro teams.

Marketing Round Table
Future of AI in Marketing: Let's dive into the fast moving world of AI and discover how smarter communication, hyper personalization, and automated content creation can supercharge consumer marketing.
Indirect Channel Marketing: Let's unlock powerful ways to boost ESET’s visibility by turning real market needs into bold, high impact indirect channel strategies.
Help Us See ESET Through Your Eyes: Bring your sharpest insights to spotlight where ESET wins today—and where we can accelerate to win even bigger tomorrow, together.

consumer

More presentations from Samuel Baran: BS CT 2 / Sharper, Smarter, Further: Inside ESET`s Consumer Offensive

More presentations from Barbora Masiarova: BS CT 2 / Sharper, Smarter, Further: Inside ESET`s Consumer Offensive

More presentations from Matej Kristofik: BS CT 2 / Sharper, Smarter, Further: Inside ESET`s Consumer Offensive

47. Samuel Baran - Global Sales Lead, ESET
Samuel Baran Global Sales Lead, ESET
48. Barbora Masiarova - Senior Manager of Global Consumer Marketing, ESET
Barbora Masiarova Senior Manager of Global Consumer Marketing, ESET
49. Matej Kristofik - Senior Product Manager, ESET
Matej Kristofik Senior Product Manager, ESET
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