Back to full agenda Wed May 20 / 01:10 PM - 01:40 PM CEST

Sharper, Smarter, Further: Inside ESET`s Consumer Offensive

Building on the consumer vision, this session gets specific. Hear from the teams driving it forward — product, sales, and marketing — on how we are strengthening our tiers with advanced scam and privacy protection, where we are leading in AI-driven detection, and how we are sharpening our go-to-market approach across retail, e-tail, and OEM. This is where direction becomes action.

Samuel Baran Bio
Samuel Baran is a seasoned professional with a strong background in FMCG and retail sales, driven by a passion for technology and digital innovation. His expertise spans over six years in consumer business strategies, more than five years in consumer products marketing, and over four years in product category management at high-profile consumer tech organizations.
Focused on B2C sales, he excels in analytics and thrives in fast-paced, cross-functional teams. With a proven track record of driving sales and business development, he brings strategic insight and data-driven decision-making to every role. Samuel holds an MBA in Marketing and an MSc in Management & Information Systems.

Barbora Masiarova Bio
With over a decade of experience in cybersecurity marketing, Barbora currently serves as the B2C Global Segment Marketing Manager. Her mission is to bridge the gap between cybersecurity and customers, emphasizing the value and importance of cybersecurity in today's digital world.
Barbora holds an MBA in Strategic Management from Cambridge Business School, a Neuromarketing Certification from Hamburg Media School, and studied for her Master’s Degree in International Business in the University of Economics in Bratislava and Universita di Bologna. Her expertise lies in developing marketing strategies, offerings, and product propositions. She is passionate about understanding customer behavior and decision-making processes.

Matej Kristofik Bio
Matej Krištofík is a Senior Product Manager with 11 years of experience at ESET, focusing on the consumer segment. For most of his tenure, he oversaw Windows‑based security products, later expanding his responsibility to all consumer endpoint solutions. He currently leads the entire consumer product team.



presentation

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47. Samuel Baran - Global Sales Lead, ESET
Samuel Baran Global Sales Lead, ESET
48. Barbora Masiarova - Senior Manager of Global Consumer Marketing, ESET
Barbora Masiarova Senior Manager of Global Consumer Marketing, ESET
49. Matej Kristofik - Senior Product Manager, ESET
Matej Kristofik Senior Product Manager, ESET
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