See full agenda Wed Mar 26 / 03:40 PM - 04:10 PM PST

BS CT 1 / Navigating The Future: Why Consumer Cybersecurity Matters

As cyber threats evolve—from AI-driven scams to identity theft—protecting digital lives has never been more critical. Cybersecurity is not just a concern for businesses; it’s an essential need for everyday consumers. In this session, we’ll explore the latest trends in consumer cybersecurity, where the consumer segment fits within ESET, our strategy, product roadmap and marketing updates.
Join us to discover how resellers can educate, engage, and empower consumers in safeguarding their digital lives—and how, together, we can turn these challenges into opportunities.

Viktoria Ivanova Bio
Viktoria studied management and finance but found her way into IT by chance through her love of data. She began exploring databases and SQL, which led to her first job at her dream company, ESET, as a data analyst. Over time, she progressed to leading her own analytical team and later the entire Business Intelligence department. She then took the opportunity to completely shift her career trajectory and applied for the role of VP of Consumer & IoT, a position she now holds.
She founded a women's employee resource group to help others overcome their fears and barriers, empowering them to grow with confidence. A strong advocate for inclusion, she believes in building a world where everyone can be their true selves, feeling accepted and valued.
In her free time, Viktoria mentors young women aspiring to enter the IT field or take on leadership roles. She also writes a newsletter and hosts a video podcast, where she openly discusses topics related to soft skills, well-being, and mental health.

Miroslav Mikus Bio
Miroslav Mikuš is the Chief Sales Officer at ESET. In his current position, he has led sales and marketing teams across APAC, EMEA, LATAM, and NORAM, focusing on developing and executing channel strategies, business plans, and sales processes. Miroslav is adept at creating innovative solutions for both business and consumer segments. Throughout his tenure at ESET, he has held several key positions, including EMEA Sales & Marketing Director and Managing Director for newly established EMEA offices. In these roles, he has led the establishment and expansion of offices, managed cross-functional teams, and implemented strategic initiatives that have driven growth across all channels.

Barbora Masiarova Bio
With over a decade of experience in cybersecurity marketing, Barbora currently serves as the B2C Global Segment Marketing Manager. Her mission is to bridge the gap between cybersecurity and customers, emphasizing the value and importance of cybersecurity in today's digital world.
Barbora holds an MBA in Strategic Management from Cambridge Business School, a Neuromarketing Certification from Hamburg Media School, and studied for her Master’s Degree in International Business in the University of Economics in Bratislava and Universita di Bologna. Her expertise lies in developing marketing strategies, offerings, and product propositions. She is passionate about understanding customer behavior and decision-making processes.


business

More presentations from Viktoria Ivanova: BS SGT 3 / Bridging the Gender Gap in Cybersecurity to Harness Expertise and Drive Business Success , Breakout Session - Consumer Track , BS CT 4 / Unfiltered Q&A

More presentations from Miroslav Mikus: Breakout Session - Consumer Track , BS CT 4 / Unfiltered Q&A

20. Viktoria Ivanova - Vice President, Consumer & IoT, ESET
Viktoria Ivanova Vice President, Consumer & IoT, ESET
12. Miroslav Mikus - Chief Sales Officer, ESET
Miroslav Mikus Chief Sales Officer, ESET
49. Barbora Masiarova - Global Segment Marketing Manager, ESET
Barbora Masiarova Global Segment Marketing Manager, ESET
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