See full agenda Wed Mar 26 / 03:40 PM - 05:10 PM PST

Breakout Session - Consumer Track

15:40 - 16:10

Navigating The Future: Why Consumer Cybersecurity Matters by Viktoria Ivanova & Miroslav Mikus

As cyber threats evolve—from AI-driven scams to identity theft—protecting digital lives has never been more critical. Cybersecurity is not just a concern for businesses; it’s an essential need for everyday consumers. In this session, we’ll explore the latest trends in consumer cybersecurity, where the consumer segment fits within ESET, and our strategy and product roadmap.
Join us to discover how resellers can educate, engage, and empower consumers in safeguarding their digital lives—and how, together, we can turn these challenges into opportunities.

Viktoria Ivanova Bio
Viktoria studied management and finance but found her way into IT by chance through her love of data. She began exploring databases and SQL, which led to her first job at her dream company, ESET, as a data analyst. Over time, she progressed to leading her own analytical team and later the entire Business Intelligence department. She then took the opportunity to completely shift her career trajectory and applied for the role of VP of Consumer & IoT, a position she now holds.
She founded a women's employee resource group to help others overcome their fears and barriers, empowering them to grow with confidence. A strong advocate for inclusion, she believes in building a world where everyone can be their true selves, feeling accepted and valued.
In her free time, Viktoria mentors young women aspiring to enter the IT field or take on leadership roles. She also writes a newsletter and hosts a video podcast, where she openly discusses topics related to soft skills, well-being, and mental health.

16:10 - 16:30

Unlocking Growth: Effective Sales Programs for Channel Partnerships by Samuel Barab

Channel partners play a crucial role in the consumer segment business, particularly in acquiring new users. This presentation outlines our strategy for engaging and supporting these partners through targeted sales programs, innovative approaches, and effective tools designed to foster business growth. By leveraging ESET’s expertise in customer renewals, our partners can concentrate on new user acquisition while still participating in retention activities. Together, we are creating an environment that benefits both our partners and end users.

Samuel Baran Bio
Samuel Baran is a seasoned professional with a strong background in FMCG and retail sales, driven by a passion for technology and digital innovation. His expertise spans over six years in consumer business strategies, more than five years in consumer products marketing, and over four years in product category management at high-profile consumer tech organizations.
Focused on B2C sales, he excels in analytics and thrives in fast-paced, cross-functional teams. With a proven track record of driving sales and business development, he brings strategic insight and data-driven decision-making to every role. Samuel holds an MBA in Marketing and an MSc in Management & Information Systems.

16:30 - 16:40

Exploring Nomani Malware: A Case Study in Evolving Cyber Threats by Filip Mazan

This session delves into the story of the Nomani malware, examining its origins, tactics, and impact. We’ll explore how this threat operates, what makes it unique, and the lessons learned in detecting and mitigating similar attacks. This story highlights where AI can add value and what other strategies can help combat the rise of AI-driven threats.

Filip Mazan Bio
Filip Mazán is the senior manager of Advanced Threat Detection & AI Research at ESET, where he leads teams focused on leveraging artificial intelligence and machine learning for automated threat detection and cyberthreat hunting. Since joining ESET in 2013 as a malware analyst, Filip has advanced into a software engineering role and now oversees research projects utilizing deep learning and GenAI to enhance global cybersecurity efforts. His expertise includes dismantling major botnets like Dorkbot and Gamarue and speaking at industry-leading events, such as the RSA Conference. Beyond his professional achievements, Filip enjoys cooking, gardening, and exploring home automation technologies.