See full agenda Tue Mar 25 / 10:30 AM - 10:55 AM PST

Cybersecurity & AI: unveiling ESET`s success formula

AI is rapidly reshaping both sides of the cybersecurity battlefield. Attackers are weaponizing AI to repurpose publicly available data for malspam, craft deepfake scam ads and calls that steal millions, and create near-flawless spearphishing campaigns—just as ESET predicted back in 2018. Rather than deploying AI and LLMs to solve every threat, this talk proposes the more practical and effective 80/20 Pareto Principle: neutralizing the bulk of attacks with strong, layered, science-based defenses, while advanced incidents are handled by seasoned professionals armed with cutting-edge technologies. Attendees will gain actionable advice on bolstering business resilience and see real-world examples illustrating how ESET’s proven approach delivers results. Backed by decades of research and industry-leading threat intelligence, ESET remains your best ally in today’s AI-driven threat landscape.

Juraj Malcho Bio

Juraj Malcho is the Chief Technology Officer at ESET since 2017. He has led ESET's global research and development team, driving innovation and shaping technological strategy to deliver practical solutions for today’s and tomorrow’s cybersecurity challenges. With over two decades of experience, Juraj has shared actionable insights at global forums such as the VB Conference, CARO, and AVAR, as well as with NATO audiences. He believes that while technology is vital, cybersecurity truly starts with people. Juraj champions a practical mindset rooted in awareness, education, experience, and common sense, enabling him to cut through apparent complexity, solve problems effectively, and get things done.

Keynote Technology Business
05. Juraj Malcho - Chief Technology Officer, ESET
Juraj Malcho Chief Technology Officer, ESET
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